Introduction to Our Privacy Policy

Terms Used in This Privacy Policy

• "Journey": Refers to any attraction or adventure-related products or services that you can order, purchase, book, pay for, reserve, combine, or otherwise obtain from a guide or a tour company through our platform.
• "Journey Provider": Denotes the guide, attractions (like theme parks, museums, sightseeing tours, outdoor/indoor activities (like skiing, trekking, paragliding, scuba diving, etc.), tour operators, or any other activity-related product or service that is available for booking on our platform.
• "Journey Service": Refers to the online platform provided by guideit that allows for the purchase, ordering, payment facilitation, or reservation of various products, activities and services made available by Journey Providers.
• "Journey Booking": Indicates the act of ordering, purchasing, paying for, booking, or reserving an Journey through our platform.

Personal Data that guideit collect?

To help you plan and book your ideal Journey, we require certain information from you. This typically includes basic details such as your name, preferred contact information, payment details, and the names of any companions joining you on your Journey. You may also choose to provide additional information related to your upcoming Journey, (e.g., medical condition etc.).
Additionally, we collect data from the devices you use to access our services, whether it's a computer, smartphone, tablet, or another device. This information includes your IP address, the type of browser you are using, and your language preferences. There may also be occasions when we receive information about you from third parties or automatically gather other data.
This overview summarizes the types of personal data we collect. For a more detailed explanation of the information we gather, please refer to the sections below.

Why guideit collects Your Personal Data?

At guideit, we collect your personal information mainly to assist you in planning and managing your online Journey Bookings, ensuring that you receive the highest quality of service.
We also use your data to inform you about new offers, special promotions, and other products or services that might interest you. There are additional ways we utilize your personal information as well. To learn more about all the purposes for which we collect your data, please read the detailed explanations below.

How Does guideit Share Your Personal Data with Third Parties?

We partner with various third parties for multiple reasons to enhance your experience with guideit. The primary reason we share your personal information is to provide Journey Providers with the essential details needed to finalize your Journey Booking.
We also collaborate with other entities to deliver guideit's services to you effectively. This includes financial institutions, advertising partners, subsidiaries within the guideit corporate group, and other affiliated companies. In certain circumstances, we may be legally required to share your data with governmental or regulatory authorities.
In the following sections, we offer a more detailed explanation of how your information is used and shared with these parties.

How Does guideit Handle Communications Between You and Journey Providers?

guideit facilitates the exchange of information and requests between you and Journey Providers regarding services and your existing Journey Bookings through our platform. We process these communications to ensure they are delivered efficiently and securely. To learn more about how guideit receives and manages these messages, please continue reading below.

How Does guideit Utilize Mobile Devices?

We offer free mobile applications that allow you to access our services conveniently from your smartphone or tablet. Through these apps, we collect and process personal data in a manner similar to our website. Additionally, our mobile apps make use of the location services on your device to enhance your experience by providing location-based features and information relevant to your Journey.

How Does guideit Utilize Social Media?

At guideit, we integrate social media into our services in various ways to enhance your experience and connectivity. This integration may result in us collecting certain personal data from you, or the social media platform receiving some of your information. Rest assured, all bookings and payments can only be made securely through our app or official website

Use of Artificial Intelligence and Automated Decision

At guideit, we are committed to innovation and constantly look for ways to enhance the services we provide to you. In certain situations, we may implement new technologies like artificial intelligence (AI) and automated decision-making systems to improve your experience with our platform.

Security Measures and Data Retention Policies that we Implement to Protect Your Personal Data?

At guideit, we have put in place a comprehensive set of procedures and security measures designed to prevent unauthorized access, disclosure, alteration, or misuse of the personal data we handle. We are committed to safeguarding your information by employing advanced security technologies and adhering to strict data retention practices.

How Does guideit Handle Personal Data Belonging to Children?

Unless explicitly stated otherwise, guideit's services are intended for users who are 18 years of age or older. We do not knowingly collect or process personal data from children under 18 without the consent of a parent or legal guardian. If information about a child is provided to us, it must be submitted by or with the permission of their parent or legal guardian.

How Can You Control the Personal Data You've Provided to guideit?

You have the right to access, review, and request the deletion of the personal data we hold about you at any time. For more information about your rights and how to manage your personal data, please continue reading below.

Who Is Responsible for Processing Personal Data on guideit's Website and Apps?

guideit, located in Beirut, Lebanon, is responsible for the control and processing of personal data necessary for providing our services. This includes our website and mobile applications, except for specific exceptions outlined in this privacy policy.

What Types of Personal Data Does guideit Collect?

You're seeking more detailed information about the personal data we collect. Here's a closer look:

Personal Data You Provide to Us

When you interact with guideit, we collect and use the information you provide to us. At a minimum, when you book a Journey, we'll ask for your name and email address, country of Origin and Country of Residence.
Depending on the specifics of your Journey Booking, we may also request additional details such as your phone number, payment information, and any preferences you might have for your Journey (like accessibility needs). In some instances, you might have the option to check in online with the Journey Provider, for which we may ask for passport information, driver's license details, and signatures.
If you contact our customer service team, reach out to your Journey Provider through our platform, or communicate with us via other means (such as social media or chatbots), we'll collect information from those interactions as well. This applies whether you're providing feedback or seeking assistance with our services.
We may invite you to write reviews to help inform others about your experiences during your Journey. When you submit a review on the guideit platform, we'll collect the information you've included, along with your first name and any avatar you choose to display.
There are other situations where you might provide us with information. For example, if you're browsing our platform on a mobile device, you can choose to allow guideit access to your current location or certain contact details. This helps us offer you the best possible service by, for instance, displaying city guides, suggesting nearby activities or attractions, or making other personalized recommendations.
If you create a user account, we'll store your personal settings, uploaded photos, and reviews of previous Journeys or guides. This saved data can assist you in planning and managing future Journey Bookings, provide personalized recommendations, or allow you to benefit from features exclusive to account holders (such as special offers or incentives).
You also have the option to add details from your identification documents to your user account, so you won't need to submit this information for each individual Journey Booking.
We may offer referral programs or contests, and participation in these will require you to provide relevant personal data.

Personal Data You Provide About Others

If you use guideit for business purposes, you may maintain an address book within your account to simplify planning and managing journey arrangements for others.
When you make a Journey Booking on behalf of someone else, multiple people, or along with others, you may provide us with personal information about those individuals related to the booking.
In certain situations, you might use guideit to share information with others. This could include sharing a wishlist or participating in a referral program, as explained when you use these features.
It's important to note that it's your responsibility to ensure that any person whose personal data you share with us is aware that you've done so, and that they understand how guideit uses their information as described in this Privacy Policy.

Personal Data We Collect Automatically

Whether or not you complete a Journey Booking, when you visit our website or use our mobile apps, we automatically collect certain information. This includes your IP address, the date and time you accessed our services, and details about your device's hardware and software (such as the operating system, internet browser type, application version, and language preferences). We also gather information about your interactions with our site, like the pages you've viewed and the links you've clicked, often through the use of cookies.
If you're using a mobile device, we may collect data that identifies your device, along with device-specific settings and characteristics, information about app crashes, and other system activities. When you make a Journey Booking using a mobile device, our system records how you made the booking (for example, through which website or app), and may also note the site you visited before arriving at our platform.vice Agreement that has come to our attention.

Personal Data We Receive from Other Sources

In addition to the information, you provide directly to us, we may also obtain personal data about you from other sources. These sources can include business partners such as affiliate partners, subsidiaries within the guideit corporate group, and independent third parties.
The information we receive from these partners may be combined with the data you have provided to us. For example, guideit's Journey Booking services are not only available through our own website and apps but may also be integrated into the services of affiliate partners you might find online. When you use any of these services, we may receive data about your Journey Booking from our affiliate partners.
We also collaborate with third-party service providers to facilitate payments between you and Journey Providers. These service providers share payment information with us so we can administer and manage your Journey Booking.
In unfortunate circumstances where we receive a complaint about you from a Journey Provider—for instance, in cases of misconduct—we may collect information about you. If there are concerns about integrity or safety incidents involving our guests, partners, or guideit itself, we may gather information from publicly available sources to prevent or detect harm. Some of this information may include special categories of personal data.
Another way we might receive data about you is through communication services integrated into our platform. These services allow you to contact the Journey Provider you've booked with to discuss your Journey. In some cases, we receive metadata about these communications, such as your identity, where you contacted from, and the date and duration of the interaction.
We may also obtain information about you to provide you with more relevant advertising, such as additional cookie data made available to us by our social media partners. Please refer to the section Collection and Use Your Personal Data for more information.
If you link your guideit user account to your social media account, this may result in data exchanges between guideit and the social media provider. You always have the option to choose not to share this data.
Journey Providers may also share information about you with guideit. This could occur if you have customer service inquiries about a pending Journey Booking or if disputes or other issues arise related to a Journey Booking.

Learn why We Collect and Use Your Personal Data

We collect and use your personal information for various purposes to enhance your experience and provide our services effectively. Your personal data may be utilized in the following ways:

• A.   Journey Bookings: Primarily, we use your personal data to process and manage your online Journey Bookings, which is essential for delivering our services to you. This includes sending you communications related to your booking, such as confirmations, modifications, and reminders. In some cases, this may also involve processing your personal data to facilitate online check-in with the Journey Provider or handling any necessary deposits.
• B.   Customer Service: Our customer support team is available, refer to working hours, to assist you from our local offices. Sharing relevant details like your booking information or account details with our customer service staff enables us to respond promptly when you need assistance. This includes helping you connect with the appropriate Journey Provider and addressing any questions you may have about your booking or our services. • Monday Thru Friday: 9:00 AM – 5:00PM (GMT +03:00)
• C.   Account Management: Users can create an account on our website or apps. We use the information you provide to manage this account, allowing you to perform several useful actions. You can manage your Journey Bookings, access special offers, make future bookings more easily, and adjust your personal settings.
  Managing your personal settings lets you save and share lists, upload photos, view previously searched Journey Services, and check other activity-related information you've provided. You can also see any reviews you've written.
  If you choose, you can create a public profile under your first name or a screen name you select. If you're logged into your account and wish to create a business account (guide), we may use your name and email address to pre-fill the sign-up form.
  If you have a guideit for Business account, you can also save contact details, manage business bookings.
• D.   Online Communities: We may offer account holders the opportunity to connect and interact with each other through online groups or forums.
• Ma  rketing Activities: We use your contact information, booking details, account information, browsing data, location data, and preferences for marketing purposes. These activities include:
  • Personalized Marketing Messages: Using your contact details and your interactions with the guideit platform (collected via cookies etc.) to send you personalized marketing messages via email, push notifications, or other channels. This includes promotions, rewards, surveys, and updates about guideit's products and services. You can unsubscribe from these communications at any time by clicking the "Unsubscribe" link in the email or adjusting your preferences in your account settings.
  • Personalized Offers and Recommendations: Based on your interactions with our platform, personalized marketing messages and recommendations may be shown to you on the guideit website, mobile apps, or on third-party websites and apps, including social media platforms. These could be offers and suggestions we believe might interest you, which you can book directly on the guideit platform or on co-branded sites. Some of these recommendations may be based on personal data we have collected from you during different visits to our platform or on different devices, even if you are not logged in.
  • Promotional Activities: When you participate in promotional activities like sweepstakes, referral programs, or competitions, we use relevant information to administer these promotions.
• F.   How we communicate with you: we might contact you via email, phone, or messaging services, and process communications you send to us. Here is why:
  • Reply to Requests: We are committed to addressing any requests or inquiries made by you or your booked Journey. guideit facilitates various channels for customers and Journey Providers to exchange information, requests, and feedback regarding Journey Providers and/or existing Journeys through our platform. For more detailed information, please refer to the section titled "guideit's Process for facilitating Communications Between You and Journey Providers"
  • Assisting with Incomplete Bookings: you begin a Journey search or start the booking process on our platform but do not complete it, we may reach out to you to encourage you to continue. We believe this additional service is beneficial to you, as it allows you to resume where you left off without the need to search for a Journey Provider again or re-enter your booking details.
  • Feedback and Reviews: After you use our products and services, we may send you a survey or invite you to provide feedback about your experience with guideit or the Journey Provider. Your opinions are valuable to us and help enhance our services for all users.
  • Booking-Related Communications: We may also send you other information related to your Journey Bookings, such as details on how to contact guideit if you need assistance during your travels, and other information we believe might help you plan or enhance your Journey. Additionally, we might send you materials concerning upcoming Journey Bookings or summaries of previous bookings you've made through guideit.
  • Administrative Messages: Even if you don't have an upcoming Journey, we may still need to send you important administrative messages, such as security alerts or other essential notifications.
  • Notices of Misconduct: In the event of any inappropriate behaviour or misconduct, we may issue you a notice or warning.
• G.   From time to time, we may invite you to participate in market research to help us enhance our services. Please review the information that accompanies these invitations to understand what personal data will be collected and how it will be used.
• H.   Improving our services: We use personal data for analytical purposes and product improvement, such as offering a more personalized experience based on how you or customers like you with similar interests use our platform for booking your chosen accommodation with us. Further, we may process your user ID, which is linked to the email address used to create your account, for the purpose of measuring the audience visiting our websites. Your personal data may also be used for the development and enhancement of our machine-learning models and artificial intelligence tools. This is part of our commitment to making our services better and enhancing the user experience.
  We utilize personal data for testing, troubleshooting, and generating statistical insights about our business. Our primary objective is to understand how our services perform and how users interact with them. This insight enables us to optimize and customize our website and app, making them more user-friendly and relevant to your needs. Whenever possible, we aim to use anonymized or de-identified personal data for these analytical purposes to protect your privacy.
  To achieve this objective, we may merge personal data collected from you across various visits to our platform or when you access our services from different devices, even if you are not logged in. This helps us provide a seamless and personalized experience tailored to your preferences.
• I.   During and after your Journey, we may invite you to provide a review. We may also offer the opportunity for your travel companions or those for whom you've made a booking to submit their feedback. This invitation will request information about the Journey Provider or the activity itself.
  If you have a guideit account, you can choose to display a screen name alongside your reviews instead of your real name. You can set up or change your screen name in your account settings.
  By submitting a review, you agree that guideit may display it as outlined in our Terms and Conditions. This means your review could appear on platforms such as the relevant Journey Provider's information page on our website, within our mobile apps, on our social media accounts, or even on the online platforms of the Journey Provider or our business partners. The goal is to inform other users about the quality of the Journey Service you experienced, the activities you participated in, or any other insights you choose to share.
• J.   How we monitor your calls: When you call our customer service team, guideit may use an automated system to detect your telephone number and match it with your existing Journey. This helps save time for both you and our customer service representatives. However, our staff may still ask for additional authentication to ensure your booking details remain secure and confidential.
  When you contact our customer service team, your calls may be monitored live or recorded for quality assurance and training purposes. These recordings may also be utilized to address complaints, resolve legal issues, and detect or prevent fraudulent activities.
  We do not record all telephone conversations. If a call is recorded, the recording is retained only for a limited time before being automatically deleted. However, if it is necessary to keep the recording for fraud investigation or legal purposes, we may retain it for a longer period. You can find more detailed information about this in the sections below.
• K.   Building trust and safety through our service: Our goal is to create a secure and reliable environment for you, your companions, our business partners, Journey Providers, and guideit itself. To achieve this, we continuously monitor and analyse certain personal data to detect and prevent fraud and other illegal or undesirable activities. In rare cases where there are concerns about integrity or safety incidents, we may review publicly available information. During this process, we may inadvertently encounter special categories of personal data.
  We also use personal data for risk assessment and security purposes. This includes situations where you report a safety concern, when we authenticate users and bookings, or when others report fraud or safety incidents involving you. In such cases, we may need to pause or place certain Journeys on hold until our assessment is complete. To detect and prevent fraud and harm, and to protect our users, business partners, Journey Providers, and guideit, we may utilize your contact information, booking details, reviews, account information, browsing data, location data, communication records, or other information that you or others have provided to guideit. If we have concerns about serious misconduct, we may decide to cancel your upcoming Journeys or decline future bookings through our app.
• L.   Legal issues: There are times when we may need to utilize your personal information to handle and resolve legal claims or disputes, comply with regulatory investigations and obligations, enforce the guideit online booking service terms of use, or adhere to lawful requests from law enforcement agencies.
  Providing your personal data to guideit is voluntary. However, we may only be able to offer certain services if we can collect essential personal information. For instance, we cannot process your Journey without your name and contact details.

Legal Foundations for Processing Your Personal Data as outlined above

Where relevant, for purposes A and B, guideit processes your personal data on the legal basis that it is required for the performance of a contract. This is necessary to complete and manage your Journey.
If you do not provide the necessary personal information, guideit cannot finalize your Journey or offer customer support. For purposes C through K, guideit relies on its own legitimate interests (or those of third parties) to provide and improve our services and to prevent fraud and other illegal activities, as detailed under purposes C to K. Additionally, in the unlikely event that guideit processes special categories of personal data in the context of purpose K, we rely, where applicable, on the fact that such processing relates to personal data you have made publicly available.
When processing your personal data to fulfill guideit's or a third party's legitimate interests, guideit ensures that your rights and interests in protecting your personal data are carefully balanced against our own or those of the third party. For purpose L, guideit also relies, where applicable, on complying with legal obligations (such as lawful requests from law enforcement authorities).
When required by applicable laws, guideit will obtain your consent (or comply with other legal obligations) before processing your personal data. This includes processing data for the use of cookies and similar tracking technologies, as well as for sending you marketing messages and communications.
We may utilize your personal data to develop and train artificial intelligence (AI) models and systems with the aim of providing and enhancing our services to you. The legal grounds we rely on for using AI include:

• In addition to preventing and detecting fraudulent activities, guideit may have a legitimate interest in developing and utilizing artificial intelligence (AI) to enhance the efficiency and quality of our products and services. We carefully evaluate whether our legitimate interests infringe upon your rights and freedoms, and we will only proceed with AI development and usage when these legitimate interests are not outweighed by your personal rights.
• In other instances where we may use AI, we will seek your consent where required by applicable laws.

If you wish to object to the processing activities described under purposes C to K, or, where applicable, to the use of your personal data in the context of artificial intelligence, and no opt-out mechanism is directly available to you (for example, in marketing emails or your account settings), please contact us at cutomer_support@guideit.info or use the provided form.

How do guideit share your data with Third Parties

Under specific circumstances, we may share your personal data with third parties. These third parties include:

• 1. When Booking with a Journey Provider: To complete your Journey Booking, we transfer the necessary reservation details to the Journey Provider you have selected. This is a fundamental part of the services we offer to ensure your booking is successfully processed.
  Depending on the specific Journey and the Journey Provider involved, the information we share may include your name, contact and payment details, the names of individuals accompanying you, and any additional information or preferences you provided when booking your Journey.
  We may also disclose supplementary historical information about you to the Journey Provider. This can include whether you have previously booked with them, the total number of bookings you have completed through guideit, confirmation that no misconduct has been reported against you, the percentage of bookings you have cancelled in the past, and whether you have provided reviews for past bookings.
  If you have any questions regarding your Journey, we may reach out to the Journey Provider to address your request. Unless payment is completed during the booking process through the guideit website, we will forward your credit card details to the selected Journey Provider for further processing, provided that you have supplied us with those details.
  In the event of claims or disputes related to your Journey, we may share your contact information and other relevant details about the booking process with the Journey Provider to help resolve the issue. This may include, but is not limited to, your email address and a copy of your reservation confirmation to verify that a booking was made or to clarify reasons for any cancellations.
• 2. Third-Party Service Providers: We engage service providers outside of the guideit corporate group to assist us in delivering our services. These include:
  • Customer support
  • Market research
  • Fraud detection and prevention (including anti-fraud screening)
  • Insurance claims
  • Payment
  We collaborate with third-party providers to process payments, manage chargebacks, and handle billing collection services. When a chargeback is requested for your Journey —either by you or by the holder of the credit card used for your reservation—we need to share specific reservation details with the payment service provider and the relevant financial institution to facilitate the chargeback process. This may also include providing a copy of your reservation confirmation or the IP address used to make your booking. Additionally, we may share information with relevant financial institutions if we determine it is strictly necessary for fraud detection and prevention purposes.
  If a chargeback is initiated for your Journey—whether by you or by the holder of the credit card used for the reservation—we are required to share specific reservation details with the payment service provider and the relevant financial institution to facilitate the chargeback process. This information may include a copy of your reservation confirmation, and the IP address used when making your booking.
  Additionally, we may disclose information to relevant financial institutions when it is strictly necessary for the detection and prevention of fraud and other illicit activities.
  • Marketing Services We share your personal data with advertising partners, including your email address, IP address, and telephone number, to promote guideit's services through third parties. This helps ensure that relevant advertisements are displayed to the appropriate audience. We utilize methods such as hashing to match your email address, IP address, and/or telephone number with existing customer databases, preventing this data from being used for unrelated purposes. For more information on personalized advertisements and your preferences, please refer to our Cookie Policy.
  • Advertising Partners We collaborate with advertising partners, including metasearch providers, to enable you to compare our offers with those from other Online Travel Agencies (OTAs). When you make a reservation on guideit after engaging with an advertising partner, we will share the details of your reservation with that partner.
• 3. Other Professional Third Parties
  In specific instances, such as resolving disputes, handling legal claims, or conducting audits, we may need to share your personal information with professional advisors. These advisors can include law firms, auditors, or similar entities. We ensure that your personal data is only disclosed to the extent necessary and that these third parties handle your information in accordance with their professional obligations.
• 4. Disclosure to Competent Authorities
  We may provide your personal data to law enforcement agencies when it is mandated by law or when it is essential for the prevention, detection, or prosecution of criminal activities and fraud. Additionally, we might need to disclose relevant personal information to other competent authorities, including tax authorities and local municipalities, to comply with legal obligations, to protect and defend our rights, or to safeguard the rights and properties of our business partners.
• 5. Business Partners
  We collaborate with a wide range of business partners worldwide. These partners help distribute and promote guideit's services, including those offered by our Journey Providers.
  When you make a reservation through one of our business partners' websites or applications, certain personal information you provide to them—such as your name, email address, physical address, payment details, and other relevant information—may be shared with us to complete and manage your Booking.
  If a business partner provides customer service on our behalf, guideit will share the necessary reservation details with them as needed to ensure you receive appropriate and efficient support.
  When you make a reservation through one of our business partners' websites, these partners may receive certain segments of your personal information related to that specific reservation and your interactions on their platforms. This data sharing is conducted for their commercial purposes.
  When you make a reservation on a business partner's website, we encourage you to review their privacy notice to understand how they handle your personal data. In our collaborations with these business partners, guideit may act as a joint controller. If you choose to exercise your data subject rights with our business partners, we may work together to ensure your request is adequately addressed.
  To identify and prevent fraudulent activities, we may share information about our users with business partners, but only when it is strictly necessary for these purposes.
  If an insurance claim is initiated involving you and a Journey Provider, we may provide the necessary data, including personal information, to the insurance company for further processing.

How guideit manages communication between you and your Journey Provider.

guideit provides you and your Journey Providers with multiple channels to communicate regarding activity services and existing Journey Bookings, directing all interactions through the guideit platform. This setup also allows both you and your Journey Provider to contact guideit with any questions about your Journey through our website, mobile apps, and other available communication channels.
guideit may access your communications and utilize automated systems to review, scan, and analyze them for the following purposes:

• Security purposes
• Fraud prevention
• Compliance with legal and regulatory requirements
• Investigations of potential misconduct
• Product development and improvement
• Research
• Customer engagement (including providing you with information and offers that we believe may interest you)
• Customer or technical support

We reserve the right to review or block any communications that we, at our sole discretion, determine may contain malicious content, spam, or pose a risk to you, Journey Providers, guideit, or others.
All messages sent or received through guideit's communication tools are stored by guideit.

Use of Mobile Devices

guideit provides free mobile applications compatible with a variety of mobile devices, in addition to optimized versions of our website tailored for browsing on smartphones and tablets.
These apps and mobile-optimized websites handle the personal information you provide in much the same manner as our main website. They also enable the use of location services to help you discover Journey Services in your vicinity, should you choose to enable this feature.
With your permission, we may send you push notifications containing updates about your Journey. You can also allow us to access your location data or contact information to deliver the services you request. Additionally, if you upload photos to our platform, these images may contain location data (known as metadata). Please refer to your mobile device's settings to learn how to adjust your preferences and manage the sharing of this type of data.
To enhance our services and marketing efforts and ensure a seamless user experience, guideit utilizes a method known as "cross-device tracking." This can be implemented with or without the use of cookies. For more detailed information about cookies and other similar technologies, please refer to our Cookie Policy.
Through cross-device tracking, guideit is able to monitor user activities across multiple devices. As part of this process, we may integrate data collected from a specific browser or mobile device with information from another computer or device used by the same user.
guideit employs cross-device tracking to monitor user activities across multiple devices. Through this method, we may combine data collected from a specific browser or mobile device with information from other computers or devices used by the same user.
Personalized advertisements displayed to you on other websites or within apps may be based on your activities across linked computers and devices. You can modify your cross-device tracking settings for advertising purposes by adjusting the cookie settings on your device (refer to our Cookie Policy under " Your Privacy Settings?"). Please be aware that logging out of your guideit account does not stop you from receiving personalized advertisements.

Social Media

guideit utilizes social media platforms in various ways to enhance our services. We leverage these platforms to support online reservation functionalities, promote the travel-related products and services offered by our Journey Providers, and to advertise, improve, and streamline our own offerings.
Engaging with social media features may lead to the sharing of personal data between guideit and the respective social media service providers, as detailed in the following sections. You have the option to opt out of using any social media features provided to you.

• 1. guideit offers the ability to log into your guideit user account using one of your existing social media accounts. This feature is designed to simplify your login experience by reducing the need to remember multiple usernames and passwords for different online services.
  After you have signed in using your social media account, you can continue to access your guideit account through that social media login. You also have the option to disconnect your guideit account from your chosen social media account at any time.
• 2. We have incorporated social media plugins into our website and mobile applications. This means that when you click or tap on buttons such as Instagram's "Like" button, certain information is shared with these social media providers.
  If you are logged into your social media account when you interact with these buttons, your social media provider may associate this information with your social media account.
  Depending on your privacy settings, they might also display these actions on your social media profile, making them visible to others in your network.
• 3. guideit may incorporate other social media services, such as social media messaging, to enable you to interact with guideit or your contacts regarding our services. guideit may operate social media accounts and offer applications on various social media platforms. Whenever you connect with guideit through these social media channels, your social media service provider may enable the sharing of information with us.
  If you opt to share information, your social media provider will typically notify you about the data being shared. For example, when you log into your guideit user account using your social media account, certain information from that account may be shared with guideit. This can include your email address, age, and profile pictures, depending on the permissions you grant within your social media account.
  When you sign up using a guideit social media application or engage with a social media messaging platform without an existing guideit account, the details you choose to provide may include fundamental information from your social media profile. This can encompass your email address, status updates, and your contact list.
  We leverage the information you provide to deliver the services you've requested. For instance, this may involve sending messages you wish to share with your contacts or crafting a customized experience within our app and websites. Essentially, this allows us to adjust our offerings to meet your preferences, connect you and your friends with top destinations/activities, and continually enhance our Journey-related services through analysis and improvement.
  Please be aware that we do not utilize any third-party messaging platforms to request booking confirmations or payment details. If you receive a message via any service prompting you to click a link to secure your booking or complete a payment, refrain from responding or clicking the link. Instead, please notify our Customer Service team immediately.
  If you chose to connect using your Facebook or Google account, review the following links for info about how these parties use data they receive: Facebook and Google.

Artificial intelligence and automated decisions

guideit is committed to finding innovative opportunities to improve the customer experience by integrating new technologies like artificial intelligence. We currently apply AI for the following purposes:

• A. We employ artificial intelligence to maintain a secure and trustworthy service environment and to identify and prevent fraudulent activities.
• B. We employ artificial intelligence to enhance your experience and customize our platforms to better suit your preferences. This may involve providing you with information about trips that we believe will interest you (provided you have agreed to receive such communications) and prioritizing search results to display the most suitable options at the top of your feed.
• C. We use artificial intelligence to expand our Journey services in alignment with the details provided in the "Learn why we Collect and Use Your Personal Data?" section. This includes identifying emerging trends, overseeing platform performance, resolving issues on our websites and applications, and continuously refining the services we offer to you.
• D. We use AI to develop chat systems that allow you to ask questions about activities or journeys and receive relevant AI-generated responses or personalized suggestions.

We evaluate our artificial intelligence systems against key data protection principles, including data minimization, accuracy, and purpose limitation. We implement measures to prevent data inaccuracies, harm, and biases in our AI applications.
For more information about the safeguards we have implemented, which also apply to the personal data we process for training or utilizing AI, please refer to the section titled "Security Measures and Data Retention Policies that we Implement to Protect Your Personal Data"
In most cases, the use of AI will not result in an automated decision being made about you. When we provide you with a journey recommendation using AI, this is only a suggestion, and you have control over how this is used.
At present, guideit does not employ fully automated systems to make decisions about you that would have legal or similarly significant consequences. Should this practice change in the future, we will notify you and ensure that appropriate measures are in place to protect your rights and freedoms.
There are instances where AI assists in the decision-making process. For example, AI may be utilized to monitor the platform for fraudulent activities. However, such AI systems do not independently make decisions that would significantly affect you. When AI detects a potential issue, a member of our team will review the situation and make a well-informed decision. In rare cases, we may finalize decisions without human intervention after determining that the outcome will not have a significant impact on you.

Our Security and Data Retention Procedures

We implement robust measures to prevent unauthorized access and misuse of your personal data.
Our organization utilizes effective business systems and protocols to protect and secure your personal information. Additionally, we enforce security practices along with technical and physical controls to manage access to personal data stored on our servers. Only authorized personnel are granted access to personal data as necessary to perform their job responsibilities.
We retain your personal information for as long as necessary to support your use of our services and to deliver our offerings effectively (including managing any guideit user accounts you may have). Additionally, we keep your data to comply with applicable laws, resolve disputes, and conduct our business operations, which includes identifying and preventing fraud and other illegal activities. All personal information we maintain about you as a guideit customer is governed by this Privacy Policy

Handling Personal Data of Minors

Our services are not intended for individuals under the age of 18, and we will never collect their personal data unless it is provided by, and with the consent of, a parent or guardian. The limited circumstances in which we may need to gather personal information from children under 18 include elements of a reservation, the purchase of additional journey-related services, or other exceptional situations such as family-focused features. In all cases, the personal data of children will only be collected and used as provided by a parent or guardian and with their explicit consent.
If we discover that we have processed the personal information of a child under 18 years old without obtaining valid consent from a parent or guardian, we will promptly delete that information.

Managing Your Personal Data

We empower you to oversee how we utilize your personal information. You can manage this through the following methods:

• 1. Request Access to Your Data: You have the right to obtain a copy of the personal information we hold about you.
• 2. Update or Correct Your Data: You can inform us of any changes to your personal information or request corrections to the data we maintain about you. As explained below, you can make some of these changes yourself online through your user account.
• 3. Erase, Block, or Restrict Processing: In certain situations, you can request the deletion, blocking, or limitation of the processing of your personal data that we hold. You may object to specific ways in which we are using your personal data.
• 4. Request Data Transfer to Third Parties: In particular circumstances, you can ask us to send the personal data you've provided to a third party.ata that we hold. You may object to specific ways in which we are using your personal data.
• 5. Withdraw Your Consent: If we process your personal information based on your permission, you have the right to revoke that permission at any time, in accordance with applicable laws
• 6. Right to Legitimate or Public Interest Processing: If we process your personal information based on our legitimate interests or for the public good, you have the right to oppose this use of your data at any time, in accordance with applicable laws.

We depend on you to ensure that your personal details are accurate, complete, and up-to-date. Please notify us promptly of any changes or corrections to your personal information.
If you have a guideit user account, you can access and manage much of your personal data through our mobile applications. Typically, you will find options to add, update, or delete your information within the account settings section in the profile window.
Users who have a guideit account can request the deletion of their account directly through the guideit mobile application. Please be aware that the available app features may vary depending on the operating system and third-party software providers.
If you find that some of your personal information is not accessible through our or mobile application, you can submit a request to us.
To exercise your rights to access or delete your personal data, simply complete and submit the Data Subject Request for guideit Customers form. For any questions regarding this Privacy Policy, to exercise any of your other rights, or if you have a complaint, please contact our Data Protection Officer at customer_service@guideit.info . You can also reach out to your local data protection authority for further assistance.
If you wish to oppose the processing of your personal data based on our legitimate interests and there is no direct opt-out option available, please contact us at customer_service@guideit.info.

Cookies and Online Tracking Technologies

Cookies are small text files that websites, applications place on your computer or mobile device's browser. These files store information about the content you view and interact with, helping us remember your preferences and settings or analyse how you use our online services. Cookies are categorized into "first-party" and "third-party":

• First-Party Cookies, are set by the owner of the website domain, which in our case is guideit. Any cookie that we directly place on your device is classified as a "firstparty cookie."
• Third-Party Cookies, are cookies that external trusted partners place on our websites with our permission. These partners include social media platforms, advertising networks, security service providers, and other similar entities.

Cookies are categorized into two main types: "session cookies" and "persistent cookies":

• Session Cookies Session cookies remain active only while your browser is open, effectively ending once you close it. Once the browser is closed, these cookies are automatically deleted.
• Persistent Cookies Persistent cookies have varying durations and remain on your device even after you close your browser. On the guideit platform, we aim to use only persistent cookies (or permit third parties to use them) that have a limited lifespan. However, for security reasons or under exceptional circumstances, we may occasionally assign a longer lifespan to a cookie.

Web browser cookies can save details such as your IP address, browser type, and information about the content you view and engage with on digital platforms. By retaining this data, cookies are able to remember your preferences and settings for online services and assess how you utilize them.
In addition to cookies, we use similar tracking technologies on our website, emails, and mobile apps. These may include small transparent image files or lines of code that monitor your interactions. Examples of these technologies include "web beacons," "scripts," "tracking URLs," and "software development kits" (SDKs).

• Web Bugs: also known as tracking bugs, tags, web tags, page tags, tracking pixels, pixel tags, 1x1 GIFs, or clear GIFs.
  In essence, these bugs are tiny graphic images, typically just one pixel in size, that can be sent to your device as part of a web page request, within an app, an advertisement, or in an HTML email message.
  They can be used to collect information from your device, including your device type, operating system, IP address, and the time of your visit. They are also employed to serve and read cookies in your browser or to trigger the placement of a new cookie.
• Scripts: are small computer programs embedded within our web pages, adding various functionalities to ensure the proper operation of the website. They enable essential features, such as security functions and interactive elements on our site.
  In addition to powering website functionality, scripts can be used for analytical or advertising purposes. For instance, a script might collect data on how you navigate the site, including the pages you visit or the terms you search for.
• Tracking URLs: are links that contain a unique identifier. These links are used to track which website directed you to the guideit website or app you're currently using. For example, this could happen when you click on a link from a social media page, search engine, or one of our affiliate partner websites.
• Software Development Kits: SDKs are integrated into the source code of our apps, and unlike browser cookies, the data they collect is stored in the app's storage. They are used to analyse how the apps are being used and to send personalized push notifications. To achieve this, they track unique identifiers related to your device, such as your device ID, IP address, in-app activity, and network location.

How cookies are used

Cookies are used to collect info, including:

• Device ID
• IP address
• Pages Viewed
• The type of Browser
• Browsing info
• Operating system
• Internet service provider
• Timestamp
• If you have responded to an advertisement
• A referral URL
• Features used or activities engaged in on the website/apps

Cookies and similar technologies help identify you as the same user across various web pages, devices, websites, or while using our apps. Based on their purpose, these cookies are categorized into three main types: functional cookies, analytical cookies, and marketing cookies.
Functional cookies are essential for our websites and apps to operate and must be enabled for you to access our services.
These cookies help create advanced, user-friendly websites and apps that automatically adapt to your preferences and needs, allowing for seamless browsing and booking experiences. They also support critical security and accessibility features.

In Particular, they:

• Provide insights into how visitors and customers interact with guideit and our apps.
• Support the improvement of our website, apps, and communications, ensuring they stay engaging and relevant to you.
• Enable us to identify what works well and what needs improvement on our website and apps.
• Help us gauge the effectiveness of our advertisements and communications
• Show us how users engage with our website or apps after viewing an online advertisement, including those displayed on third-party websites.
• Allow our business partners to determine whether their customers are utilizing any accommodation offers integrated into their websites.

The information we collect through these cookies may include which web pages you've visited, the referral or exit pages you entered and left from, the type of platform you used, which emails you opened and engaged with, and date and timestamp details. This data also allows us to track how you interact with the site or app, including the number of clicks you make on a screen, your mouse movements and scrolling behaviour, the search terms you enter, and the text you input into various fields.

Marketing Cookies: are used by guideit and our trusted partners to collect information about you over time, across various websites, apps, and other platforms. Marketing cookies assist us in determining which products, services, and interest-based ads to present to you, both on and off our website and apps.
They:

• Group you into a specific interest profile based on the websites you visit and your click behaviour. We use these profiles to display personalized content (such as journey suggestions or specific accommodations) on guideit website and app.
• We integrate social media features into our website and app, allowing you to like or share content on platforms such as, Instagram, YouTube, Facebook , Pinterest , Twitter, and LinkedIn.
  These "like" and "share" buttons function through code provided by the social media platforms, which may place third-party cookies on your device. While some of these cookies are purely functional, others can track which websites you visit across their network, build a profile of your online browsing habits, and display personalized ads. This profile may also include information from your visits to other websites within the network.
  For more information on how social media providers handle your personal data, please refer to their respective cookie and/or privacy policies, which may be updated periodically: Facebook (including Instagram, Messenger, and Audience Network), Pinterest, and Twitter.

We collaborate with trusted third parties to collect data and, in some cases, share information with them, such as your email address or phone number. These third parties may combine your data with other information they collect to create custom audiences or deliver targeted advertisements. For more information on how these third parties process your data, please refer to the following links:

• Google and Facebook's data policy.

In addition to cookies, we use other tracking techniques like pixels, which don't store any information on your device and, therefore, aren't classified as cookies.
For example, we may include pixels in emails such as newsletters. A "pixel" is an electronic file the size of a single pixel, embedded in the email and loaded when you open it. These email pixels allow us to see if the message was delivered, when it was opened, and which links you clicked.
We also gather similar data from push notifications we send you. This information helps us better understand your reading behavior and allows us to optimize our messages, making our communications more relevant to your interests.

Settings your Cookies in your web Browser

You can visit allaboutcookies.org to learn more about managing or deleting your cookies. Moreover, you can visit the below to learn more about which cookies to accept or reject, depending on your browser.:
Cookies are used to collect info, including:

• Internet Explorer
• Chrome Brouser
• FireFox Brouser
• Safari Brouser

By blocking certain functional cookies, some features of our services may become unavailable to you. Alongside the settings we provide on guideit's website and apps, you also have the option to opt out of specific cookies:
If you wish to prevent Google Analytics from gathering analytical data on certain browsers, you can use the Google Analytics Opt-out Browser Add-on (available for desktop browsers only).
Contact us
If you have any inquiries about this cookie statement, you can contact us at:
customer_service@guideit.info

Our cookie policy may be updated periodically. If any updates are significant, particularly relevant to you, or affect your data protection rights, we will notify you. However, we encourage you to visit this page regularly to stay informed about other updates that may be less substantial or relevant.